Think of a lightly sweetened, slightly grainier vanilla cheesecake.

Is it the same as cheesecake? No, but it wasn't meant to be.

Not quite. PROTION uses different cultures from traditional yogurt, giving it a milder taste and less tangy aroma. Also, it keeps you full longer.

It's also much lower in fat than regular cream cheese, with a lightly textured consistency.

We don’t like long ingredient lists and really wanted to keep things simple. Instead of adding ingredients to boost the protein or change the texture, we focused on getting the process right with just milk, allulose, and vanilla.

We actually tried making PROTION completely smooth, but found it wasn't as enjoyable to eat on its own.

Imagine eating a whole cup of cream cheese or peanut butter! We kept a little texture to make PROTION more enjoyable by the spoonful.

The milk itself. Our process concentrates the protein already present in milk, without adding protein powders or milk powder. It took years of development and testing to refine that process while keeping the ingredient list short.

Enjoy it chilled, straight from the cup, or add your favorite toppings. You can also spread it on toast, use it as a crepe filling, blend it into a smoothie, or bake with it.

Yes. Keep PROTION refrigerated and follow the storage instructions and date on the cup.

The FDA hasn't set a specific daily limit for allulose, the sweetener we use instead of sugar. We chose it for its taste and because, out of all the sweeteners we tried, it agreed with us the best.

Like many sweeteners, allulose can cause digestive discomfort if you have too much, and everyone tolerates it differently.

Each cup of PROTION contains around 18 g of allulose, so we suggest starting with one cup a day and seeing how you feel before having more. If you're having other foods with allulose that day, keep those in mind too. Larger amounts can cause gas, bloating, or diarrhea.

Not just yet. PROTION is a fresh, refrigerated dairy product, and we're still working out how to deliver it to your home safely and properly.

We're getting ready to start distribution in New York and California and will soon announce our first store locations.

In the meantime, you can ask your local grocery store about PROTION or send us the store's name and ZIP code. We'll do our best to reach out to them.

For now, we're starting with our lightly sweetened vanilla version, which you can enjoy on its own or pair with whatever you like.

We're already exploring new flavors and toppings, and we'd love to know what you'd like to try.