How it started

A Word from the Founder

“PROTION was never intended to become a business. It started as something I made for myself, with no plans to sell it.

Five years ago, when I began working out regularly, I was looking for a way to meet my daily protein goals without relying on the same foods every day. I had grown tired of yogurt, especially its smell, didn’t have time for preparing eggs, and protein shakes often came with long ingredient lists, left me feeling hungry, and sometimes caused breakouts.

I remembered a traditional Ukrainian farmer’s cheese recipe and began experimenting with it. Over the next five years, I gradually adapted the recipe and refined the process, eventually creating a concentrated, high-protein dairy snack that I genuinely enjoyed eating.

It wasn't until friends from the gym began asking me to make it for them that I considered turning it into a product.

What started as a personal solution became something much bigger, leading to a new chapter of research, development, and testing to bring PROTION to market.”